If you’re looking for something, it’s handy if you know what it looks like, right? This also applies to the search for inspiration. Therefore start your search by asking yourself three questions first. Answering these questions yourself will help you to search for the right inspiration super effectively.
Question 1: “What do I want to achieve?”
Start with the end in mind. What do you want the new website to achieve. How do you define ‘ success ‘ for your new website? If you have answered this question correctly for yourself, you will find that you are looking for a more focused approach.
Question 2: “For whom is the site intended?”
Determine who the website is for. Which people will use the new website later? If you have a clear picture of your visitors, you can look at the examples through their eyes, as it were. This helps you to separate the chaff from the wheat more easily. Tip: do a number of stakeholder interviews with customers and prospects.
Question 3: “What will be the content of the site?”
Then think ‘ content first ‘. That is to say, determine before you think about a design , first what kind of content the website gets. Form follows function in web design and if you know what your website should do and what kinds of content the website gets, you can look much more focused on inspiration for the design.
Do you have a clear picture of what your website should achieve for your organization? Do you know exactly who your users are and what they want to do on your site? Do you clearly identify what content you are going to offer for this? Then you have the necessary background information to be inspired by the design.